Porsche takes aim at Ferrari with luxury supercar concept
Porsche AG has unveiled the Mission S, a concept previewing a new supercar positioned above the 911 as part of CEO Michael Leiters strategy to revive the automakers profit margins. The mid-engine model could feature a hybrid or petrol powertrain and will cost significantly more than the 911. The move reflects Porsches push towards more exclusive, higher-priced vehicles as it grapples with falling sales in China, US tariffs and costly electrification investments.
Read the full report on The Economic Times
Story file
- Section
- India
- Topics
- Cars & bikes
- First reported by
- The Economic Times
- Reporter
- bloomberg
- Published
- Saturday, 17 October 2026, 12:24 am IST
- Coverage
- One outlet so far
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