Winter Adventure can put Kashmir on a New Tourism Map

Kashmir’s winter has long been treated as a period of tourism slowdown, but the season carries the potential to become one of the Valley’s strongest economic opportunities. Snow-covered slopes, frozen landscapes, pine forests and mountain routes offer the setting for a vibrant adventure-tourism economy. What is required is not merely promotion, but planning, safety and a clear shift from sightseeing to meaningful winter experiences.

Gulmarg has already demonstrated the appeal of snow-based tourism. Skiing and snowboarding attract visitors, while destinations such as Pahalgam, Sonamarg…