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Streaming customers are canceling and returning, changing the meaning of loyalty

Image: Market Business News. Rights remain with the publisher.

UK streaming research distinguishes viewers already cycling subscriptions from those considering it, raising questions about returning customers and profitable retention.

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Story file

Section
Business
First reported by
Market Business News
Reporter
joseph nordqvist
Published
Tuesday, 20 October 2026, 1:30 am IST
Coverage
One outlet so far

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