Social media influencers have a new playground: Indian reality TV

Reality TV is turning to creators for built-in fan bases and a cheaper alternative to film stars. For creators, a successful show can mean more fame, brand deals and new revenue streams beyond appearance fees.
Story file
- Section
- Business
- Topics
- Economy & RBI, Films & OTT
- First reported by
- Mint
- Reporter
- lata jha
- Published
- Monday, 12 October 2026, 11:28 am IST
- Coverage
- One outlet so far
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