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Social media influencers have a new playground: Indian reality TV

Image: Mint. Rights remain with the publisher.

Reality TV is turning to creators for built-in fan bases and a cheaper alternative to film stars. For creators, a successful show can mean more fame, brand deals and new revenue streams beyond appearance fees.

Read the full report on Mint

Story file

Section
Business
Topics
Economy & RBI, Films & OTT
First reported by
Mint
Reporter
lata jha
Published
Monday, 12 October 2026, 11:28 am IST
Coverage
One outlet so far

How this page works. The Headline Update lists this report from Mint with a short summary and a link to the original. The original reporting and photograph belong to the publisher. Spotted an error in our summary? Tell our corrections desk.

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