Sluggish Demand For New iPhones: Apple Slashes iPhone 18 Pro Orders by 20% as High Memory Costs Hit Demand
Apple reportedly cut iPhone 18 Pro/Pro Max component orders by 15-20% for October due to weak early sales and high prices. This signals immediate pressure on Apple's premium device cycle. Soaring component costs, driven by AI demand, forced price increases, dampening consumer appetite.
The split launch, delaying standard models, leaves Apple relying solely on costly devices amid high consumer price sensitivity.
Apple Inc. has instructed its Asian supply chain partners to slash October component orders for its flagship iPhone 18 Pro and iPhone 18 Pro Max models by 15% to 20% following weaker-than-expected early sales, Nikkei Asia report claimed. The drastic ... [2563 chars]
Read the full report on GujaratSamachar English
Story file
- Section
- Tech
- Topics
- AI & gadgets
- First reported by
- GujaratSamachar English
- Published
- Friday, 9 October 2026, 1:23 pm IST
- Coverage
- One outlet so far
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