Reliance Consumer Products enters Amul, ITC turf with Rs 20 Joyland flavoured milk
New Delhi: Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries, has entered the ready-to-drink dairy beverage segment with the launch of Joyland flavoured milk in Tamil Nadu. Priced at Rs 20, Joyland is initially available in pistachio, strawberry and vanilla flavours. The launch expands RCPL's Total Beverage portfolio into dairy-based drinks, placing it in competition with established players such as Amul, ITC, Mother Dairy, Nandini and Cavin's.
According to the company, Joyland is made with dairy ingredients and is positioned around affordability and convenience…
Story file
- Section
- Business
- Places
- Tamil Nadu, Delhi
- First reported by
- Bmi
- Reporter
- bestmediainfo bureau
- Published
- Thursday, 15 October 2026, 10:29 am IST
- Coverage
- One outlet so far
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