Online mobile sales may not ring loud this Navratri
India's smartphone market is experiencing a sharp decline in sales during the festive season. Recent data indicates a 16% year-on-year drop in unit sales, influenced by affordability challenges. Retailers are reporting similar downturns, estimating a 20% decline since the start of Navratri.
While premium smartphones remain steady in sales, entry-level models are suffering significant losses.
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- The Economic Times
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- Thursday, 15 October 2026, 1:34 am IST
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