Wednesday, 14 October 202610:27 pm ISTIndia edition

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9:25 pmIsraeli settlers set fire to mosque in occupied West Bank
9:24 pmED completes registration of seven Heera Group properties auctioned for ₹15.03 crore
9:24 pmSpecial voter enrolment drive to begin in Keralam from Thursday
9:22 pmTension in Gulf: NoRKA-Saudi help desk launched for expats
9:21 pmStates should evaluate natural resources before pitching for data centres: NITI Aayog
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9:19 pmSiddaramaiah video row: CCB detains two for questioning
9:17 pmSupreme Court makes protection from arrest ‘absolute’ for journalist who reported on Ayodhya Temple theft allegations
9:16 pmRahul Gandhi, Priyanka Gandhi Vadra condole the death of Cheruvayal Raman
9:15 pmIsraeli PM Netanyahu says he is not seeking to attack Iran again before Israel election
9:15 pmNo consensus yet on seat-sharing between NDA partners in local body elections
9:11 pmPhotographs, videos of modification details of vehicles involved in accidents must be uploaded on portal: Kerala HC
9:10 pmNeelakurinji season concludes in Chokramudi and Korandakkad
9:09 pmAfter nudging BDA for lapses in litigation management, Karnataka HC directs it to strictly enforce newly framed guidelines
9:09 pmAmendment Bill aimed to empower maritime board, says Keralam Chief Minister
9:25 pmIsraeli settlers set fire to mosque in occupied West Bank
9:24 pmED completes registration of seven Heera Group properties auctioned for ₹15.03 crore
9:24 pmSpecial voter enrolment drive to begin in Keralam from Thursday
9:22 pmTension in Gulf: NoRKA-Saudi help desk launched for expats
9:21 pmStates should evaluate natural resources before pitching for data centres: NITI Aayog
SponsoredPut your announcement in this ticker from ₹69/day
9:19 pmSiddaramaiah video row: CCB detains two for questioning
9:17 pmSupreme Court makes protection from arrest ‘absolute’ for journalist who reported on Ayodhya Temple theft allegations
9:16 pmRahul Gandhi, Priyanka Gandhi Vadra condole the death of Cheruvayal Raman
9:15 pmIsraeli PM Netanyahu says he is not seeking to attack Iran again before Israel election
9:15 pmNo consensus yet on seat-sharing between NDA partners in local body elections
9:11 pmPhotographs, videos of modification details of vehicles involved in accidents must be uploaded on portal: Kerala HC
9:10 pmNeelakurinji season concludes in Chokramudi and Korandakkad
9:09 pmAfter nudging BDA for lapses in litigation management, Karnataka HC directs it to strictly enforce newly framed guidelines
9:09 pmAmendment Bill aimed to empower maritime board, says Keralam Chief Minister

Lifestyle

Not another garba ad: Navratri campaigns that found a different beat

Reported by Bmi 14 Oct 2026, 9:27 am IST 1 min read

Image: Bmi. Rights remain with the publisher.

New Delhi: Navratri 2026 is in full swing with nine nights of garba, devotion and festive shopping. For brands, the festival is more than a cultural celebration. It marks one of the earliest opportunities to capture consumer attention and spending ahead of Dhanteras and Diwali, when competition for the festive shopper intensifies across categories.

How brands show up is changing too. Traditional billboards and on-ground garba activations now share space with Reels, creator collaborations and connected TV campaigns. As garba celebrations gain traction far beyond Gujarat, the festival has also…

Read the full report on Bmi

Story file

Section: Lifestyle
Topics: Films & OTT, Cars & bikes
Places: Gujarat, Maharashtra, Delhi
First reported by: Bmi
Reporter: bestmediainfo bureau
Published: Wednesday, 14 October 2026, 9:27 am IST
Coverage: One outlet so far

How this page works. The Headline Update lists this report from Bmi with a short summary and a link to the original. The original reporting and photograph belong to the publisher. Spotted an error in our summary? Tell our corrections desk.