NMC cracks down on healthcare advertising

Srinagar, Oct 09: National Medical Commission (NMC) has introduced guidelines regulating advertisements and public communication by hospitals, medical institutions and registered medical practitioners, prohibiting misleading treatment claims, patient testimonials for professional promotion, and promotional campaigns designed to generate unnecessary medical demand. The guidelines seek to protect patients from false medical claims, safeguard patient privacy, prevent the commercialisation of healthcare and ensure that medical information disseminated through traditional and digital platforms…