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Netflix users are watching less, not opening the app as often

Image: The Economic Times. Rights remain with the publisher.

Netflix Inc. has seen a decline in user engagement, with customers opening the app less frequently than before. Although total watch time increased due to new subscribers, individual viewing has decreased significantly during this period. The company is facing challenges such as increased competition and fewer hit productions impacting viewer attraction.

In response to these issues, Netflix has made leadership changes to strengthen its content strategy and overall business model.

Synopsis Netflix Inc. has seen a decline in user engagement, with customers opening the app less frequently than before. Although total watch time increased due to new subscribers, individual viewing has decreased significantly during this period. Th... [4639 chars]

Read the full report on The Economic Times

Story file

Section
Business
Topics
Films & OTT
First reported by
The Economic Times
Published
Sunday, 25 October 2026, 10:23 pm IST
Coverage
One outlet so far

How this page works. The Headline Update lists this report from The Economic Times with a short summary and a link to the original. The original reporting and photograph belong to the publisher. Spotted an error in our summary? Tell our corrections desk.

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