Nearly half of recommended Instagram Reels are now under a day old
New Delhi: Instagram is putting much fresher creator content into its recommendation engine. At the same time, Meta is rapidly scaling its creator-focused advertising business. Meta disclosed during its Q3 2026 earnings call that nearly 45% of Reels recommended on Instagram are now less than a day old, up more than 11 percentage points from the previous quarter.
The shift is significant for creators because Instagram is increasingly trying to identify relevant content before it has had time to build a large engagement history. Meta said its recommendation systems are being redesigned to…
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- Business
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- Economy & RBI, AI & gadgets
- Places
- Delhi
- First reported by
- Buzzincontent
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- buzzincontent bureau
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- Thursday, 22 October 2026, 10:29 am IST
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