Is Matcha Really About The Taste Or Just The Aesthetic?

From Instagram-worthy cafés to wellness rituals, matcha has become more than just a drink. Here’s why the experience, lifestyle and image behind it may matter more than the taste
Read the full report on The Free Press Journal
Story file
- Section
- Lifestyle
- First reported by
- The Free Press Journal
- Reporter
- soumya prabhu
- Published
- Sunday, 11 October 2026, 7:25 am IST
- Coverage
- One outlet so far
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