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Instagram Tests Videos up to 90 Minutes Long but Unlike YouTube It's Not Sharing Ad Revenue

Image: Variety. Rights remain with the publisher.

Meta's Instagram is trying to make itself a place for longer-form entertainment content from digital creators -- including testing out video lengths of up to 90 minutes and letting users watch Reels and more on Apple TV. But for now, Instagram is still not planning a revenue-sharing program akin to YouTube's that would compensate creators for sharing their work on the platform.

‘s Instagram is trying to make itself a better place for watching and sharing longer-form entertainment content from digital creators, including testing out video lengths of up to 90 minutes and letting users watch Reels and more on Apple TV. The mov... [2716 chars]

Read the full report on Variety

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Section
Business
First reported by
Variety
Published
Monday, 26 October 2026, 11:27 pm IST
Coverage
One outlet so far

How this page works. The Headline Update lists this report from Variety with a short summary and a link to the original. The original reporting and photograph belong to the publisher. Spotted an error in our summary? Tell our corrections desk.

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