How these 'kidults' are writing a new toy story

From miniature cars to complicated ship-building models, adults are driving sales globally. Brands in India are also joining the game
Read the full report on The Times Of India
Story file
- Section
- India
- Topics
- Cars & bikes
- First reported by
- The Times Of India
- Reporter
- shruti sonal, shyla mehra
- Published
- Saturday, 24 October 2026, 6:23 pm IST
- Coverage
- One outlet so far
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