Hit Songs, Empty Pockets: The Hidden Math Behind India's Viral Music Boom
Over 80,000 brands and five lakh creators in India make branded content. The opportunity is worth around Rs 1,500 crore.
A song takes off on Reels. Millions of people use it in their videos. The views pile up.
But who actually gets paid? India has around 2-2.5 million active digital creators, according to a 2025 BCG report. Together, they influence an estimated $350-40... [3449 chars]
Story file
Also reported by
How this page works. The Headline Update lists this report from NDTV with a short summary and a link to the original. The original reporting and photograph belong to the publisher. Spotted an error in our summary? Tell our corrections desk.
