HIK! Expands Craft Mead Category in India with Fruit-Based Offerings

New Delhi: India’s craft beverage segment has witnessed growing interest in new flavours and formats in recent years, creating opportunities for emerging categories. Among them is mead, a fermented honey-based beverage with a long history globally but a relatively new presence in the Indian market. HIK!

Craft Meads is seeking to introduce the category to a wider Indian audience where honey acts as a backbone and fruits, flowers, spices and other ingredients define multiple variants of HIK!, featuring familiarity to local consumers. The HIK! portfolio currently includes Blueberry, Guava…