GTPL Hathway now tracking TV viewership via RPD, targets 50k homes
One of India’s biggest MSOs GTPL Hathway has started publishing TV channel viewership data using Return Path Data (RPD) technology. The system currently uses more than 10,000 RPD-enabled set-top boxes across around 3,000 PIN codes in India. The company plans to expand its measurement system to around 50,000 households over the next few months.
According
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- India
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- Indian Broadcasting World
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- ibw admin
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- Saturday, 24 October 2026, 6:00 am IST
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