CARS24 puts pre-delivery inspections in the spotlight with Akbar-Birbal

CARS24 has launched a new film highlighting its pre-delivery inspection (PDI) service for new and pre-owned cars, using the familiar characters of Akbar and Birbal to tell the story. Created by Creativeland Asia, the film places the characters in a period-inspired setting before connecting their use of observation and reasoning to the need for buyers to inspect a vehicle before taking delivery. The narrative draws a parallel between Birbal uncovering what lies beneath appearances and modern car buyers checking a vehicle beyond its visible condition.

The film uses the cultural reference to…