As Rewards Programs Face Pressure, Card-Linked Offers Gain Ground
Pressure on interchange fees has prompted credit card issuers to seek new ways to structure and fund rewards programs. Card-linked offers (CLO) are emerging as one solution, allowing issuers to drive loyalty without relying solely on interchange-funded points and miles. American Express, Chase, Citi, Capital One, and Bank of America are increasingly incorporating CLOs to […]
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Story file
- Section
- Business
- First reported by
- Paymentsjournal
- Reporter
- tom nawrocki
- Published
- Monday, 19 October 2026, 6:30 pm IST
- Coverage
- One outlet so far
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