Actress Sydney Sweeney drops another racy prediction market ad, reigniting online buzz

Actress Sydney Sweeney released another provocative advertisement Sunday, doubling down on her viral campaign for sports prediction platform Novig. In the new ad, Sweeney appears wearing only white underwear bearing the company’s logo, using two footballs to cover her chest. She opens with a joke about people tracking the color of her underwear, saying, “There […]
Story file
- Section
- Business
- Topics
- Films & OTT
- First reported by
- Cbnc
- Reporter
- just the news
- Published
- Sunday, 11 October 2026, 9:23 pm IST
- Coverage
- One outlet so far
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