A Decade in Supplements: Mueid on Kashmir’s changing fitness trends

Srinagar, Oct 25: As gym culture and fitness awareness continue to grow in Kashmir, sports supplements have become an increasingly familiar part of the fitness industry, with protein powders, creatine and mass gainers finding a market among people seeking muscle growth, improved performance and better physical conditioning. For Mueid Javid Moharkan, a Srinagar-based sports supplements entrepreneur who has spent nearly a decade in the business, the changing landscape reflects both the growing demand for sports nutrition products and the need to educate consumers about what they buy and how…