12 Home & Living Diwali campaigns that lit up the festive season

New Delhi: Diwali is among the busiest occasions for India's Home & Living brands, as families clean, repaint, redecorate and upgrade their homes ahead of the celebrations. For furniture, home décor, paints, lighting and appliance brands, the festival offers an opportunity to connect their products with the preparations and experiences that make Diwali special. Over the years, brands in the category have approached the occasion differently.

Some have built their campaigns around the emotional value of home and family relationships, while others have used humour, festive shopping and everyday…